More Big Data news to coincide with TM Forum Live! Ericsson has announced Ericsson Expert Analytics, a powerful, real time, big data analytics platform that enables operators to derive actionable insights from big data and to turn those insights into appropriate actions in real time.
Expert Analytics can support a wide variety of use cases for marketing, customer care, operations and network, based on fresh data from network nodes, OSS/BSS, probes, terminals, social media and others sources.
For instance, by correlating carefully selected network events with probe data and other metrics, Expert Analytics can identify both symptoms and probable causes of customer experience issues for all individual customers. The platform then exposes these insights to applications such as Ericsson Customer Experience Assurance, which in turn allows customer care to shorten call durations and improve first call resolution, and also enables service operations centers to become more proactive and reduce mean time to repair. Additional Ericsson and third-party applications will support other use cases, such as experience-based marketing, which enriches customer profiles with recent behavior and experience data, leading to superior targeting of marketing offers to individual customers.
Expert Analytics gathers, normalizes and aggregates vast amounts of network data and data from operations, customer and business systems. This enables operators to move away from batch data processing silos and take advantage of real-time, automated analytics and actionable insights that generate value and improve subscriber experiences. Data is gathered at the individual customer and session level in order to provide the high levels of service demanded by today’s consumers and enterprises.
Read the full press release here.