Telefónica Selects Amdocs for Operational Data Store

Amdocs has also announced that Telefónica, one of the world’s leading service providers with 341 million customers across Latin America and Europe, has selected Amdocs data management services for an operational data store solution at its operations in Chile and Peru.

Amdocs’ data management services is one component of Amdocs’ enhanced big data analytics portfolio announced today that enables service providers to collect, store and gain actionable business insights from their volumes of data.

For Telefónica Chile and Telefónica Peru, Amdocs will implement an operational data store that aggregates data from multiple operational sources including charging, collections, ordering, customer management and enterprise product catalog. Using the communications-specific Amdocs Logical Data Model (aLDM) to map and correlate data into a 360-degree view of the customer, the data store gives Telefónica the ability to produce on-demand a range of analytic dashboards and prepackaged reports to drive faster and more informed decision-making. The data store addresses the costly and complex challenge of mapping thousands of data tables in Telefónica’s operational systems and creates a single data gateway for its enterprise data warehouse.

“This data store puts vital operational information at the fingertips of our operations in Chile and Peru so we can see, analyze and react to market conditions faster,” said Phil Jordan, global chief information officer of Telefónica. “This project supports our current transformation initiative in Chile and Peru by providing a more detailed operational picture, allowing us to make changes more quickly to improve the customer experience. This is a key element of our strategy to differentiate Telefónica by enabling all customer interactions online and ensuring a world class omni-channel and digital customer experience.”

“In The New World of Customer Experience™ – today’s era defined by rising customer expectations, rapid technology advancements and intensified competition – it has never been more important for service providers to streamline business processes to get faster, data-driven insights,” said Manuel Zepeda, president for the Caribbean and Latin America region at Amdocs. “This operational data store, supporting the transformation already underway, will accelerate business value for Telefónica by delivering actionable business insights. This will allow Telefónica to not only react even faster to changing market conditions but also set the pace with new service offerings to deliver a differentiated customer experience.”

Today’s announcement marks an expansion of the previously announced transformation to modernize Telefónica’s business support systems and enable customers to move seamlessly between all customer interaction channels across its entire quad-play offering – wireline, wireless, Internet and TV. In addition to the Telefónica Chile and Telefónica Peru transformation project announced one year ago, Amdocs earlier this year announced a multi-channel quad-play transformation initiative for Vivo, Telefónica’s brand in Brazil. Amdocs continues to work with Telefónica Argentina in the execution of its transformation initiative involving the company’s wireline and wireless lines of business.

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