Published in ET Telecom, Jatinder Ahuja, Amdocs’ Head of India and South West Asia Business, provides his insight in to where telcos face their biggest challenges and how BSS/OSS can help them tap new growth areas in the Indian telecom industry.
Amdocs is well established in the region, both in terms of customers (Vodafone India, Reliance Communications, Tata Communications) and their own business, with some 8000 employees in India.
Ahuja covers some familiar topics, including OTT and managing network costs.
The biggest challenge for service providers will be to deliver superior customer experience to offset the fierce competition from OTT and traditional rivals. Applications like Whatsapp are eating into their SMS and voice revenue…. Also, after the spectrum auction, the service providers are under increasing pressure to reduce their total cost of ownership, control their capital expenditure, while quickly launching new and exciting services to tap into new revenue streams….
Which is all well and good, but how do you manage the conflicting requirement of competing with OTT when your customers main concern is their OTT performance?
Operators will need to improve their network capacity/coverage and quality of experience in order to deliver what a consumer wants and offset competition from OTT players. Today, consumers don’t like buffering while watching an HD video on YouTube…
Possible answers? Mobile finance, self-service, and damn good OSS/BSS…
Read the full article here.