At Mobile World Congress, Amdocs has unveiled Amdocs CES 10, the company’s latest product portfolio release designed to speed service providers’ digital transformation and outpace the industry.
Amdocs CES 10 introduces industry-first solutions including Amdocs CES Packaged Offering for Multi-Play – a new implementation framework with pre-packaged BSS/OSS, big-data capabilities and business processes which have been specifically designed to launch best-practice Greenfield multi-play operations in under a year. The Amdocs CES 10 release offers a rich set of digital capabilities in a cloud-enabled portfolio that allows service providers to address the four business imperatives for digital success:
- Delivering personalized, omni-channel customer experiences across digital dimensions, including retail and eCommerce.
- Creating a diversified business to capture new revenue streams from the business sector (from home offices to small and medium businesses and enterprises), and the Internet of things (IOT), as well as from multi-play and entertainment offerings.
- Becoming data empowered to anticipate needs and to make customer, business and operational decisions based on insights and predictive analytics.
- Achieving service agility to shorten the time to market of multi-play offerings to mere hours, and use network functions virtualization (NFV) to accelerate the fast rollout of new technologies and hybrid network services.
Amdocs CES 10 new and enhanced OSS-related capabilities include:
Diversified business: Amdocs B2B delivers a modular suite that is the first in the industry to manage the end-to-end lifecycle from “lead” to “care” of business customers, which includes small and medium businesses as well as large enterprises. The offering provides an integrated business and operational support system (B/OSS), network orchestration, and continuous fulfillment capabilities for virtual and physical networks (hybrid networks). It also includes big data analytics for enterprise experience management, and services to facilitate the entire process – from order entry, to activation and payments – and supports multi-site and virtualized network services. Amdocs CES 10 is the only open, integrated offering in the market which can support residential and business customers within the same system.
Data empowered: The new Amdocs Data Hub solution – a Hadoop-based data management platform – enables service providers to seamlessly extract, process and visualize their massive volumes of data, and provides a foundation for analytics. Amdocs Data Hub comes pre-integrated with data collectors for customer interactions data, ordering data, billing and usage data, as well as network experience and probes data. As a result, service providers are able to generate insights for customer intelligence, network experience and decision-making to enable the launch of personalised offers and promotions for customers, targeted up- and cross-selling, and reporting continuity following IT upgrades with pre-built reports and data collectors.
Service agility: Amdocs Unified Master Enterprise Catalog has been enhanced to support the launch of new multi-play offerings in a matter of hours. Announced in October 2015, Amdocs Service Design and Create is a network functions virtualization/software-defined networking (NFV/SDN) solution that enables service providers to design, test and launch new virtualized and hybrid network services in just weeks, instead of months. The integration of Amdocs Service Design and Create with Amdocs Network Cloud Service Orchestrator, coupled with its self-healing, and dynamic policies technologies enable service providers to dynamically instantiate those network services within mere seconds.
“Our industry is at an historical intersection, driven by digital immediacy and evolving customer experience expectations. Service providers must be able to offer customers experiences that will be valuable to them as individuals on any digital dimension, even non-telecom-traditional ones,” said Chris Williams, head of global marketing at Amdocs.
“They must diversify to be able to offer new types of services to new types of customers, leverage data to improve service quality, and establish the agility to introduce new promotions within hours and instantiate them within seconds. Amdocs CES 10 is specifically designed to help them do that and win customer attention time after time, in ways they couldn’t before, developing stronger customer affinity to better compete.”