iBoss has fast-tracked mobile service provider Better Life Mobile to market, enabling them to deliver low-cost mobile phone plans to disadvantaged and low-income Australians.
Working closely with a number of welfare and support agencies across Australia, Better Life Mobile provide affordable and secure mobile plans to customers who are experiencing socio-economic disadvantage. Using the iBoss platform saved Better Life Mobile the expense of building their own order and service management platform to integrate with their billing platform and mobile network operator (MNO), enabling faster deployment to market for this mobile solution for disadvantaged Australians.
The iBoss platform acts as the integration link between Better Life Mobile’s billing platform and the carrier’s own systems, fast-tracking the integration and deployment. Additionally iBoss has successfully worked with the mobile carrier for several years and had a proven track-record of fast-tracking integration solutions to market.
“There was simply no other billing and enablement partner connected with our MNO provider that could have gotten a product to market as quickly and efficiently as iBoss.” Better Life Mobile Co-founders Russel Barnes and Adrian Panozzo said.
The mobile market in Australia is increasingly diversifying, with the entry of supermarket players and specialised start-ups including Better Life Mobile. The proliferation of organisations from ‘non-Telco’ backgrounds is creating channel opportunities for mobile carriers, but also challenges around integration and deployment to market. Carrier networks typically provide an access point for resellers, but no ready-to-use retail systems, so new entrants need to either build their own complete platforms – a big CAPEX barrier for most start-ups, or adapt their existing billing systems and find a way to integrate them to the carrier.
The two sides need an intermediary specialist like iBoss that speaks both languages – start-up and the carrier – to fast-track new entrants to market. This is achieved by providing a flexible, modular solution. New organisations can choose to take up the full end-to-end BSS/OSS solution from iBoss, or use their own billing systems and link it to iBoss’ service management module.