Tag Archives | Marketing

Common Sense Won’t Sell Your OSS Products

The OSS market has changed… Part 4 of 4. This series of four blog posts is a synopsis of my contribution to a discussion I chipped in to on LinkedIn’s ‘OSS Gurus’ group. Economics? RoI? Plain common sense? These won’t sell your OSS products. So I talked about business benefits, CAPEX and OPEX savings last […]

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What Will Your Product Do When It Grows Up?

There comes a time in every product's life when a difficult decision must be made: What will it do for a living? Having been conceived out of one of your recent telco projects, your new database/automation/integration/whatever solution is coming of age. It's been productized and recently v1.0 has been successfully deployed at a second tier-2 […]

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How Web 2.0 is the OSS Industry?

What your peers are doing on the web… I’ve been blogging for just ten months. Facebooking for a couple of years. Twittering, well, I’m still working out why. I am not the lone late-adopter in this industry. Most people in the OSS industry are late adopters of commercial or professional ‘social’ networking. For example, if […]

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The (Slow) Rise of Product and Service Catalogs in the BSS / OSS Industry

I don't think the whole catalog 'proposition' has made much progress in the last twelve months. Today, service catalogs and product catalogs provide essential, if a little mundane, data and business process integration between systems. But done properly, they also have the potential to revolutionize how a service provider reacts to market trends. I'm a […]

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Make OSS People Happy: Give Them Less Choice!

How quickly can a team of developers, with an understanding of OSS data models and system design, produce a reasonably useful OSS application? The answer is inversely proportional (not a phrase I've used much since A-level mathematics class) to the amount of *choice* built in to the application. Note that I said 'choice' not 'complexity'. […]

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